We didn't expect finance publishers to be our biggest users.

Almost 70% of our paid users are in finance

When we launched Blog2Video, we expected bloggers, newsletters, and content teams to be our core audience. We did not expect stock and investment research firms.

Nearly 70% of our paid users are finance publications — analysts, investment researchers, and financial media outlets who use Blog2Video to turn written research into videos. They publish on social media, distribute investment analysis on Substack and X, and create internal presentations from the same source material.

This wasn't a segment we targeted. It found us.

Finance publishers are also our biggest template buyers

Beyond the volume, finance publishers are the heaviest buyers of our custom designer templates — the service where our design team takes a client's brand identity and translates it into a fully custom video template.

The reason isn't surprising once you understand the use case. Finance publications have distinct visual identities and credibility signals built into their design. A Bloomberg chart doesn't look like a TikTok slide. Their audiences expect a certain visual register, and the template has to match it.

Our designers have been building for that expectation — fitting brand guidelines, color systems, typography, and data-forward layouts into templates that feel native to financial media rather than borrowed from general-purpose video tools.

Explainer videos and carousels are a natural fit for technical content

Finance content is technical and educational, not entertainment. An earnings breakdown, a macro thesis, a rate cycle explainer — these aren't pieces built for passive scrolling. They're built to inform.

That's exactly where Blog2Video excels. The format we produce — structured scenes, clear narration, visual hierarchy — fits technical content the way a slide deck fits a conference presentation. Finance publishers told us the same thing: explainer videos and carousels generated by Blog2Video map cleanly onto the way they already think about their content.

Other video generators are optimized for instagrammable content: fast cuts, motion graphics, trending audio. Ours is built for sober, substantive content that respects the reader's intelligence.

Finance Substacks are a perfect fit

Among our finance users, Substack writers are a particularly active group. The economics make sense: a finance Substack is built on research, and research takes hours to write. Turning that same post into a video or carousel for X, LinkedIn, or YouTube takes three minutes in Blog2Video. Same intellectual work, twice the surface area.

The format also reinforces the brand. Finance Substack writers are building authority — every piece of content they publish either adds to or dilutes the credibility they've spent months constructing. A polished, on-brand explainer video signals that the analysis behind it is just as serious. A rough auto-generated clip signals the opposite.

Two of our clients who've made this part of their workflow are Laduc Trading and FJ Research. Both run finance Substacks and both use Blog2Video to extend their written research into video — keeping the same analytical tone and visual identity across every channel they post to.

How to grow a finance Substack with video

Substack growth is a distribution problem as much as a content problem. Most finance Substacks produce exceptional writing but limit their reach to email open rates and direct search. Video gives that same research a second life on platforms where finance audiences are already scrolling.

The playbook is simple. Publish the research note on Substack. Paste the URL into Blog2Video. In a few minutes you have a structured explainer video and a set of carousel slides. Post the video to X and LinkedIn with a link to the full Substack piece. The video gets the click; the Substack gets the subscriber.

Laduc Trading uses this loop to drive readers from X threads back to their Substack. FJ Research publishes carousel summaries on LinkedIn that link to the full research note. Both treat video not as a separate content format but as a distribution layer on top of research they were already writing.

• Turn every research note into a video without rewriting anything
• Post to X, LinkedIn, and YouTube to reach audiences who won't open a cold Substack email
• Carousel slides from the same content work as standalone LinkedIn posts
• Consistent visual style across video and Substack builds recognizable authority
• Short-form clips from longer analysis are the highest-leverage thing a finance writer can post

Introducing the Finance Publication template

We built the Finance Publication template by studying how the best financial media outlets present information: editorial typography, restrained color palettes, data-forward layouts, and a visual authority that signals credibility before the first word is read.

The template is now available to all Blog2Video users.

To showcase it, we made a video covering the SpaceX IPO — starting from a Yahoo Finance post, no additional writing needed. The result is below.

If you cover markets, research, or investment ideas — this was made for you

Paste a link to any financial article, research note, or Substack post. Blog2Video reads the content, structures it into scenes, adds narration, and applies the Finance Publication template. You get a polished video in minutes, ready for social media, your newsletter, or internal distribution.

Made with love by Firebird Technologies.

Frequently Asked Questions